I used Temple University's branding and colors to elevate the visual strategy at The Hope Center. I wanted it to be less "cookie cutter" and boring through a scrapbook-esque design that incorporates doodle and digital sketches. Here's the presentation I made to describe our new branding to our staff:
I am currently also in charge of the branding and visual strategy at the National Coalition of for College Student Essential Needs, a coalition of over 100 higher education advocacy organizations such as The Hope Center, SwipeOut Hunger, New America, Ed Trust, and more. The coalition is set to be introduced to the public in early 2025 and I'm so excited for all my hard work to see the light of day! Until then, here's a branding discovery presentation I did with the coalition members where I gave them 3 different main aesthetics or "vibes" to choose from:
